Background:The first Shanghai Whiskey Brand, made by two ambitious young men, who have a vision to surprise the world by the quality Whiskey locally made in China. The Chinese name means looking skyward, which represent their poetic dream of sharing the same sky with whiskey lovers around the world.

Process: This Branding includes logo, branding and packaging design. The logo was to express the Chinese traditional style express in a modern language. When east meet west, oriental in boldness.