Background: Nescafe China Masterbrand aimed to find a consistent visual asset across their massive product line. It was a tough task to find one asset to keep recognisable and simple to use but also can variant across all their brands.

Design thinking: We designed the radial graphic asset that come from the shape of nescafe logo, and become the sun that refill your energy, which is consistent with the product benefit of nescafe, and can be recognized and understood by people in lower tier cities.