Background: Nescafe Black Cup went through a relaunch and expand its range. In this project, we aimed to design a new brand world for the richblend brand, to bring its real & authentic taste in a more bold, modern & young way. 

Design thinking: The iconic shape of the product jar was used as its primary asset, and small sachets was added to indicate the single serve option. Rough edges and causal illustration style was used for the branding system, and the font styles had the same tonality, which overall brought out the ‘authentic’ feeling of the black cup range.While the Nescafe owned white/red/black kept playing important roles in the color scheme, the paper texture and coffee brown was added to give the rich blend a more sophisticated look compared to the other coffee beverage lines.