Background: Budweiser CNY is the largest campaign of Budweiser China each year, which reflex to biggest size of promotion and sales.

Process: As a leading person in this project, my job included brainstorming ideas, sketching out layouts, briefing the photographers and producers, PPM, oversee the whole photo-shooting process and post-production. 

Result: 7 Key visuals (each in horizontal & verticals) in total were produced in this campaign. Review of this campaign has shown major growth in sales and recognizability of Budweiser brand compared to last 3 years.