Hongyan Yu (Rita)
Design director / Illustrator
Illustration and food lover.
Experienced from international fmcg brands to 0 to 1 startups. Understand clients, know what you want and how to bring your vision to life.
I love creating beautiful stories with meanings.
Capability
Branding | Visual identity | packaging
illustration | Events | graphic designs
Served Clients
Alcohol
Budweiser, Hoegaarden, Stella Artois, Harbin, Boxing Cat
FMCG & Personal care
Unilever - Dove (China & Japan), Lux, Nescafe, Guangming, Kiskis, Whisper,
Illustration commissions
ELLE Deco, KFC, Huawei, Tiktok, Soul App, Naturally Diamond, FIFA
Work Experience
2023 -
JDO Global
Design Director
Work closely with China VP and UK team in Business development, project management, and most importantly design directions.
2019 - 2023
Jones Knowles Ritchie
Design Director
Developed from designer, senior designer to design director. Working with global top 500 FMCG brands, lead and manage projects of Nescafe, ABI, Coca-cola. managed to develop a partnership mentality with major clients. Led the Nescafe Master-brand rebrand, Budweiser 2021 CNY campaign, and various other projects.
2018 - 2019
Soul App
Visual Designer
2017 - 2018
Arkie Technology
Visual Designer
Education
Durham University
Psychology Bsc (2-1 hon)
